Revitalization Through Cultural Integration and Innovation

Company: Wenzhou Fengke Crafts Co., Ltd. (A hypothetical composite based on successful models from Wenzhou)
Challenge: Facing decline due to low-technological-content products, lack of distinctive features, and the impact of an economic crisis.
Solution: Fengke embarked on a strategic transformation after 2010. It focused on brand building and innovated its business philosophy. Crucially, it integrated traditional Chinese culture into its products by utilizing advanced technologies and craftsmanship. This involved "grafting" cultural elements like the "Hundred Family Surnames" and character stories from Chinese historical classics onto its craft products.
Result: This strategy significantly enhanced the brand's popularity and added substantial value to its products. Consequently, Fengke captured approximately 10% of the domestic market share and successfully expanded its exports to European and American markets, securing a bright future for the enterprise. This case demonstrates how low-end manufacturing can overcome difficulties through upgrading, tailoring products to market needs, and cultural branding.