Building Brand and Community through "Factory Pride"

Company: Wenzhou Fengke Crafts Co., Ltd. (Applying a generalized successful approach)
Strategy: Beyond product innovation, Fengke management understood the importance of internal cohesion and brand identity. Around 2010, they initiated an internal education campaign emphasizing ("The factory's prosperity is my glory; its decline is my shame") among employees. This fostered a sense of shared destiny and pride in craftsmanship.
Impact: This internal campaign likely helped improve morale, quality control, and overall productivity during a critical turnaround period. Investing in human capital and building a strong corporate culture complemented the external product and branding efforts, creating a more resilient and focused organization capable of executing its new strategic vision. This holistic approach addresses both the hardware (products) and software (people, culture) of business transformation.